How to plan for the World Cup?

Planning to show the World Cup? Here’s what you need to remember…

The World Cup offers proactive nightclubs and bars a great opportunity to diversify.

During the last world cup, drink sales were up 4.4%. And although the Euros tournament was hit by COVID restrictions, the final saw 13 million pints sold across the UK in two hours. Nightlife venues need to get a piece of this prominent revenue stream.

Venues which show sports are usually 200-300% more popular over the year. “We are seeing an uplift in drinks sales on match days but because of capacity constraints it is nowhere near as much as it would usually be,” said Kate Nicholls, the chief executive of industry trade body UKHospitality during the 2020 Euros. This 2022 tournament promises to be bigger, better and more lucrative, with 75% of sport-watching Brits saying they’ll watch the tournament.

So to take advantage of the World Cup, nightlife venues need to act proactively and update their premises and procedures – however many changes require an update to insurance terms. Having a dedicated informed broker that’s solely on the side of your business is necessary for quick and accurate updates to insurance.

How to get additional event insurance

If you are running a World Cup viewing party, where you expect to have many more members of the public on your premises, then you will need temporary event insurance. This is a temporary policy designed to cover you and your business from increased risk. This is necessary as your standard cover may not be extensive enough to cover you if you exceed your normal numbers of participants, or if safety and security is compromised as staff become overwhelmed.

Temporary event insurance could be the difference between financial security and being the victim of an expensive claim. Even if you are unsure it’s required; don’t take the risk – contact NDML today and tell us about your world cup plans.

How to get a reliable TV source

Enough screens will be needed so everyone can see the games. That or one large screen and projector which caters to all viewers. If you choose to install a single large projector screen, it may break, that’s a major potential revenue stream no longer viable. Multiple screens and options are better.

TVs and screens need to be covered by your insurance. Any more screens you decide to add or purchase for your bar area needs to be included in your contents cover. The quickest way to do that is to call your broker.

How to get lighting

This world cup is not, as usual, in the peak of summer. It is after the change of the clocks, near to the winter solstice where the days in the UK are shortest. Games will be between 1pm and 7pm, and so sunlight will be minimal.

Bars and restaurants should update their outdoor lighting to improve visibility in the car park. This will greatly help against the likelihood of slips and trips. Do a health and safety review of your facility before the world cup event and see where more light could be needed, indoor and outdoor. All public walkways need to be well lit; don’t ignore the absence of natural light in winter months.

How to get additional seating

Any increase to your capacity needs to be added to your insurance.

Planning to add additional seating, inside or outside, carries risk. Many venues increased their offering through the pavement license changes, and will be planning to show the football outdoors.

Yet, the more contents in your premises, the more costly a fire theft or flood will be. Your sums insured need to be updated to include an additions made to your club. Underinsurance is all to frequent and potentially very dangerous for your finances. Learning how to check whether your venue is currently underinsured is a necessity, ever more prevalent when hosting a big event.

How to coach your team

Just as a great team and flexible formation is key to getting far at an international tournament (ignoring Greece’s Euro win of 2004), the same is true for running a successful nightlife business.

Your team need to know and understand health and safety procedures and what to do in a given situation. You may opt for new recruits since you are expecting to be busy during the world cup; ensure theses staff members are brought up to speed.

Volunteers and staff alike will require employers liability insurance. This protects businesses in the event staff need to make a claim against you for a workplace incident.

How to get a Music license

Whether you are setting the mood with “Three Lions” or want to celebrate along to “We are the Champions” music is essential. To be able to play music legally in a publicly accessible place of business, a music license is required.

Don’t forget to purchase your music license, or double check your current subscription, before the World Cup.

How to get a TV license

Many nightclubs will be setting up new facilities to be able to show the world cup. Therefore a key point not to forget is to pay for a TV license.

Every game will be live on the BBC or ITV. Perhaps disappointing for clubs who have already forked out for a Sky Sports or BT sports subscription, but nevertheless an easy find. Remember this is NOT free – a tv license is required to watch national television.

Ensure you have a valid TV license today.

How to market your world cup event

Your world cup event won’t be successful if people don’t know about it. Market your event to get the most out of this new revenue stream

Physical marketing such as leaflets, flyers, and posters are ideal. Digital media is the best way to get in front of the widest audience; social media, email campaigns and event websites. Try to do it without violating FIFA’s intellectual property and use tools like Eventbrite or WhereCanWeGo.

Before planning a large event, remember to tell your insurance broker. At NDML, we are here to provide a safety net and guidance, so ensure you remember these tips before the World Cup comes around on Sunday 20th November.